Why DP Greig Fraser Is Nearly Right About the New iPhone 13


Film pros are lauding the new iPhone’s cinematic camera. But are they truly excited about the device? Or the possibilities it represents?

Greig Fraser is one of Hollywood’s best and brightest cinematographers. He’s just come off shooting Dune andThe Batman, and he has three episodes of The Mandalorian under his belt, a production that used LED screens and camera tracking to replace real backgrounds. 

Fraser is obviously keen on bleeding-edge gear like the virtual production technology utilized on The Mandalorian. It’s likely this “give it a try” attitude toward new tech that’s behind his thoughts on Apple’s new iPhone 13 Pro.

Here’s (a lightly edited version of) what he said at the device’s launch event:

There were no limitations with what I could do with this particular camera. With cinematic mode, what’s exciting is that we can actually choose focus later. To me, that’s really bringing it up to the professional film cameras. I believe with the advent and the addition of cinematic mode, we’re going to very, very soon see filmmakers make films in a different way, which is exciting.

– DP Greig Fraser


Playing with Proof of Concept Technology

Greig Fraser on Set
DP Greig Fraser on the set of Rogue One with the weighty ARRI ALEXA 65 on his shoulder. Image via Walt Disney Studios.

Again, Fraser has a history of going all in on “proof of concept” technology. For instance, he was the guy who, in 2016, decided to use a virtually unheard of digital camera on Rogue One: A Stars Wars Story. It was a bold move—this was the first standalone SW film, so the stakes were ridiculously high. Here’s what he told Definition Magazine about his choice:

Everyone agreed that celluloid was the way to go—myself, the director, the producers, everyone. Just before that happened, ARRI had introduced me to this ALEXA 65 camera, as a second unit or plate camera. So, I threw that into the mix and thought about doing the aerials on the 65 or the plates. But, as soon as I got into thinking about that, I wondered about doing the entire production with it.

– DP Greig Fraser


Run-and-Gun Concept Outdated with iPhone-Sized Cameras

Apple iPhone 13 Pro
The new Ultra Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a 92% improvement in low-light conditions. Image via Apple.

In fact, Fraser wanted to do a run-and-gun film with the ALEXA 65 camera—a fairly untested product with a sensor that’s bigger than a 5-perf 65mm film frame. It’s also 10.6 kilos in weight, and that’s before adding lenses and accessories and throwing it up on your shoulder. No wonder he looks at the new iPhone and hopes that its size advantages are part of filmmaking’s future.

Fraser’s not alone in those hopes. Matthew J. Lloyd (who recently shot Spider-man: Far From Home) extols the virtues of an iPhone-sized main camera:

If you got me to iPhone size, I would be thrilled. The one problem is the lenses and performance you need out of the lenses. They don’t necessarily get smaller as easily. You don’t want to be putting a fourteen pound anamorphic lens on the front of an iPhone. 

– Cinematographer Matthew J. Lloyd


Looking Forward to Holding the Sensor in Your Hand

Apple iPhone 13 Pro
Apple’s new iPhone 13 Pro has three new lenses, including an ultra-wide 13mm f1.8 with autofocus. Image via Apple.

As the optics improve and we trim down the size of the optic elements, the camera can get smaller and smaller and, eventually, we’re just down to holding the sensor in your hand and having a cable that runs to a computer somewhere that captures data.

– Cinematographer Matthew J. Lloyd

So, what do cinema-camera makers like ARRI, the company behind the hefty Alexa 65, think about all of this “get smaller” talk? Surely they don’t think cameras need to shrink. Last year, in conversation with cinematographer Roger Deakins, ARRI’s Franz Kraus could have been talking about an iPhone when he said the following:

The future for professional TV and movie cameras will probably include some type of computational imaging element controlled by AI . . . There will be camera arrays that can capture a volume much like volumetric and light-field imaging can today.

– Franz Kraus of ARRI

Kraus did, however, accept that cinematography is a conservative industry, so major development (apart from sensors) in the capture world would take time and a lot of investment. But, don’t ask Apple for money, as it seems unlikely they would ever invest in cinema.


Would Adobe Ever Make a Camera?

Maybe it’ll be the image data manipulators that have the final say on what future cameras look like. We just saw Adobe spend over a billion dollars on collaboration platform Frame IO. Interestingly, before the acquisition, Frame IO was exploring cloud-based capture-to-cut techniques.

Imagine all the remote heads of departments—or even just a colorist, for example—getting their hands on original camera negatives as soon as the director says “cut.” For that to happen, the camera really only needs to be pumping out raw data from its sensor. You can be sure that Frame IO is doubling its efforts in this area.

So, what was Greig Fraser really doing on an Apple iPhone launch event video? Apart from getting to make a film with some cool new technology, I think he was absolutely talking to camera manufacturers. It was his clarion call for existing and future camera developers to take what Apple had done and professionalize it.

Maybe it’s time for Adobe to take up the challenge?

Until then, here’s what happened when the Wall Street Journal crew put Apple’s iPhone 13 Pro to the test.


A little more filmmaking insight and inspiration—just for you:

Cover image via Apple.





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