[ad_1] On March 9, 2020, I was riding high. I had just wrapped up a busy job with a major financial company and my 1st quarter was turning out to be the best period for my 4-year-old business yet. It seemed like my young production company was turning toward a bright and busy future and […]
[ad_1] The production world has been upended by Covid-19. The entire industry has been affected—from major directors and studios to small independent freelancers around the United States. It is a sink or swim moment for many, and that means adapt or go broke. I knew things were getting serious when all the events I had scheduled […]
[ad_1] Film shoots are slowly returning after months of being shut down due to the coronavirus crisis. With the return of film shoots comes new budget line items to deal with COVID-19. These costs include additional personnel, new equipment, medical testing, and lots of sanitization. In addition to the added direct costs, there are indirect […]
[ad_1] By Mike Kepka and Amanda Needham Running our video production company used to be about jumping on a plane to meet the next story in person. That all stopped the second week of March – when Covid-19 hit, my team went from talking face-to-face with our clients with full-sized cinema cameras to get the […]
[ad_1] Prior to 2020, advertising spending, on average, in the United States increased 8% – 10% annually since 2015. Increases in spending in each year were in excess of $10 Billion USD year over year and were about $241 Billion USD in 2019. 2020 looked to be even better until the COVID-19 pandemic hit, of […]
[ad_1] It goes without saying that we are now in uncharted territory. Or are we? Yes, the actual physical 2020 NAB has been postponed, but you knew that already. So, what are companies big and small doing to respond to the crisis and how will they get their message out to the masses? Let’s take […]
[ad_1] Much like the growth of video conferencing instead of in-person meetings, hiring local crew for your video projects can make a lot of economic sense, even under the best circumstances. In recent weeks, the argument for hiring local crew for out-of-area video projects has become stronger than ever. Here are some of the advantages of hiring local: 1.) Travel Savings: When you […]
[ad_1] We are living in a truly unprecedented time with the COVID-19 outbreak and the abrupt halt of media production throughout the world. This shutdown affects union workers and freelancers alike. Unfortunately for many freelancers, safety nets such as unemployment, healthcare, benefit funds, or saleable assets may be limited. Without your steady stream of gigs, […]