[ad_1] On March 9, 2020, I was riding high. I had just wrapped up a busy job with a major financial company and my 1st quarter was turning out to be the best period for my 4-year-old business yet. It seemed like my young production company was turning toward a bright and busy future and […]
[ad_1] The production world has been upended by Covid-19. The entire industry has been affected—from major directors and studios to small independent freelancers around the United States. It is a sink or swim moment for many, and that means adapt or go broke. I knew things were getting serious when all the events I had scheduled […]
[ad_1] With in-person concerts on hiatus, Grammy-nominated rock band Underoath turned to Odd!Life Studios to help produce a live streamed concert series so fans could enjoy their music while at home. Creating an immersive experience that was equal parts performance art, the concert series (“Underoath: Observatory”) consisted of three concerts over the course of three weeks, with […]
[ad_1] Film shoots are slowly returning after months of being shut down due to the coronavirus crisis. With the return of film shoots comes new budget line items to deal with COVID-19. These costs include additional personnel, new equipment, medical testing, and lots of sanitization. In addition to the added direct costs, there are indirect […]
[ad_1] Prior to 2020, advertising spending, on average, in the United States increased 8% – 10% annually since 2015. Increases in spending in each year were in excess of $10 Billion USD year over year and were about $241 Billion USD in 2019. 2020 looked to be even better until the COVID-19 pandemic hit, of […]
[ad_1] The Coronavirus really snuck up on me, as it did for everyone. I was off to a busy start this year, running up and down California, shooting content for several different projects, when I began to hear murmurs of this looming threat. One day, my barber was showing me an N95 mask that he […]
[ad_1] Much like the growth of video conferencing instead of in-person meetings, hiring local crew for your video projects can make a lot of economic sense, even under the best circumstances. In recent weeks, the argument for hiring local crew for out-of-area video projects has become stronger than ever. Here are some of the advantages of hiring local: 1.) Travel Savings: When you […]